We use cookies on our website. Cookies are small text files that are assigned to the browser you are using and stored on your hard disk by means of a characteristic string, and through which certain information flows to the body that sets the cookie. Cookies cannot execute programs or transfer viruses to your computer and therefore cannot cause any damage. They serve to make the internet offer more user-friendly and effective overall, i.e., more pleasant for you. Cookies can contain data that make it possible to recognize the device used. In some cases, however, cookies only contain information about certain settings that are not personally identifiable. However, cookies cannot directly identify a user.

With regards to the retention period, a distinction is drawn between temporary cookies (also known as "session cookies"), which are deleted as soon as you close your browser, and permanent cookies, which remain stored even after the terminal device is closed. With regards to their function, cookies are again differentiated between:

» Functional cookies: With these cookies, the website is able to provide advanced functionality and personalization. They may be set by us or by third parties whose services we use on our websites. If you do not allow these cookies, some or all of these services may not function properly.

» Strictly necessary cookies: These cookies are required for the website to function and cannot be disabled in your systems. Generally, these cookies are set only in response to actions you take that correspond to a service request, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website will not function if you do so. These cookies do not store any personal data.

» Marketing cookies: These cookies may be set by our advertising partners through our website. They may be used by these companies to profile your interests and show you relevant ads on other websites. They do not directly store personal information, but are based on a unique identification of your browser and Internet device. If you do not allow these cookies, you will experience less targeted advertising.

» Performance cookies: These cookies allow us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answer questions about which pages are the most popular, which are the least used, and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to know when you visited our website.

Any use of cookies that is not strictly necessary for the use of this website and its services is only permitted with your express and active consent pursuant to Article 6 (1) sentence 1 lit. a GDPR. This applies in particular to the use of cookies for marketing purposes and functional cookies.

An overview of all cookies that we use on our website, including the name of the cookie, purpose, host, duration and type can be found in the cookie settings below. There you can also decide which cookies you want to allow and which not. Click on the different category headings to learn more and change the default settings.
 

1. Furthermore, the website uses advertising measures of Meta Platforms Inc. ("Meta"), known by the brand "Facebook". By integrating the so-called "Facebook Pixel" on our website, we can display our advertising measures ("Facebook Ads") to users of our website and the social network Facebook and measure and evaluate the success ("Conversion Tracking"). This connection of Facebook and our website is technically carried out via the "Facebook Pixel". The legal basis for the processing of your data is Art. 6 para. 1 p. 1 lit. a GDPR, i.e. the integration only takes place after your consent.

2. Due to the marketing tools used, your browser automatically establishes a direct connection with Meta's server when you visit our website. We have no influence on the scope and further use of the data collected by Meta through the use of this tool and therefore present you with the processes known to us: Through the integration of the Facebook pixel, Meta receives the information that you have accessed the corresponding web page of our website or clicked on an ad of ours. If you are registered with a Meta service, Meta can assign the visit to your account. Even if you are not registered with Meta or have not logged in, it is possible that the provider will learn your IP address and other identifying features and use them to create a profile.

3. The information collected is stored on Meta's servers, also in the USA. For these cases, the provider has, according to its own information, imposed a standard on itself that corresponds to the former EU-US Privacy Shield and has promised to comply with applicable data protection laws in the international transfer of data. We have also agreed so-called standard data protection clauses with Meta, the purpose of which is to ensure compliance with an appropriate level of data protection in the third country.

4. The revocation of your consent is possible at any time, without affecting the permissibility of the processing until the revocation. The easiest way to revoke is via our Consent Manager or by clicking [here]. In addition, (only logged in users) can object via the provider's function under the following link:
www.facebook.com/settings/?tab=ads#_

For more information on data processing by Meta, please visit: www.facebook.com/about/privacy. 

We also use the remarketing function "Custom Audiences", which also uses the Facebook Pixel, to display interest-based advertisements when you visit our website or other websites that have also integrated the Facebook Pixel. This allows us to show you advertisements that are of interest to you in order to make our website more interesting for you and to market our offer.