KMS | Our Sustainability Commitment

KMS Commitment

our commitment

THE KMS SUSTAINABILITY COMMITMENT

We proudly look back at 45 years of researching and manufacturing some of the finest hair care products in the world. Our founders‘ vision was to fuse innovative technologies with the best that nature has to offer – creating high-performing products for every hair type. KMS has always focused on environmentally friendly products and transparency on how products work. This philosophy remains at the heart of our brand and will further guide our future commitment.

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RAW MATERIAL & SUSTAINABLE SOURCING

We source responsibly by only using high-quality raw materials. These should not just prove highly effective in our formulas, but should also address the growing demand of sustainability aspects regarding how they have been processed for production, as well as their (bio-)degradability after use.

CONSERVE WATER

We are mindful of the valuable water resources our planet has to offer. That is why we don‘t just reduce water content in our formulas, but also think about new product regimens and ways to use our products. This enables our consumers to save water as well. Further, we carefully choose ingredients in our rinse-out products with the aim to decrease water pollution.

MATERIAL IMPROVEMENT & REDUCTION

We follow a minimalistic and sustainable packaging material approach. We continuously work on reducing the overall amount of packaging material, on using more recycled components, and on the recyclability of our bottles. Guaranteeing the safety of our products, always.

FORMULA

We want to set an example for product & ingredient transparency. For KMS, „what‘s inside the bottle“ has always been key. That is why we ensure full ingredient declaration of the formula and explain what each ingredient actually does on the hair. Only that way, we can be fully transparent with our community.

NO ANIMAL TESTING

KMS has successfully passed the PETA “Beauty Without Bunnies Program” certification process for the entire assortment. The official PETA certificate verifies that KMS, alongside our manufacturers and suppliers, does not and will never conduct, commission, pay for or allow any animal tests on our ingredients, formulations or finished products globally.

Following our business ethics, we¹ stopped animal testing of products already back in the late '80s – many years before it became law in the European Union. In 2004, the EU banned all animal testing to assess the safety of cosmetic products. Since then, it is not simply allowed to indicate "no animal testing" on products, as this is advertising based on self-evident information.

¹ Kao Germany GmbH - global headquarters and development center of Kao Salon Division

We strive to have an ever positive impact on our community and the environment they live in – all while designing superior haircare and styling products that support people in expressing their individuality every day.

ALL KMS PRODUCTS ARE CLIMATE NEUTRAL*

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SO WHAT EXACTLY DO WE MEAN WITH
CLIMATE NEUTRAL* PRODUCTS?

When a product’s carbon emissions have been reduced and unavoidable emissions are compensated to zero with climate protection projects.**

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WHAT DO WE DO
TO COMPENSATE CO² EMISSIONS?

In cooperation with Climate Partner, we support a wind farm in northern Morocco that reduces the amount of fossil fuel-based electricity used in the country and that strengthens the role of women in local communities by improving their social and economic situation.

_{* Often also called ‘carbon neutral’ describing the reduction and compensation of carbon emissions to zero, but scientifically ‘climate neutral’ refers to all greenhouse gasses, not only carbon dioxide. Excluding travel & sample sizes.

** This is not an official legal definition of the term ‘Climate Neutral’}

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