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HAIRPLAY BEACH STYLE CREME

Airy texture & touchable hold for beach-like looks. Provides weightless hydration. For short hair & longer layers.

TEXTURE
hydration
hold

HAIR TYPE:
STRAIGHT TO COILY

Key benefits

TEXTURE
• Windswept, airy texture
• Tousled, beach-like looks

HYDRATION
• Provides weightless hydration

HOLD
• Touchable hold
• No stiff hair feel

Application

Work through towel-dried or dry hair.

Fragrance

This fragrance combines the scent of the tonka tree, almonds, pineapples and
vanilla. Light yellow to bright green colors spread a combination of life energy,
creativity and harmony.

Ingredients

HAIRPLAY BEACH STYLE CREME

Art.no. 137038

Upcycled seaweed for clean beaches and to help
protect the environment.
Clean¹, vegan² formula
>97% ingredients of natural origin³

Water/Aqua/Eau, Hydrogenated Vegetable Oil, Bis-Diglyceryl
Polyacyladipate-2, Cetearyl Alcohol, Hydroxypropyl Starch, Ricinus
Communis (Castor) Seed Oil, Sargassum Fluitans/
Natans Extract, Propanediol, Glyceryl Stearate SE, Calcium Sulfate,
Sclerotium Gum, Xanthan Gum, Hydroxyacetophenone, Lactic Acid,
Trilaureth-4 Phosphate, Pentylene Glycol, Ceteareth-30, Sodium Benzoate,
Fragrance/Parfum, Mentha Piperita (Peppermint) Oil, Menthol.

At KMS we want to set an example for product & ingredient transparency. To provide you with all the information you are looking for – and even more – we voluntarily disclose all fragrance components (beside the fragrance ingredients that are part of the ingredient list and which we are legally obliged to disclose) down to 0,01%.*

Fragrance / Perfume

Dipropylene Glycol, Ethylacetoacetate Ethylene Glycol Ketal, Methyldihydrojasmonate, Dimethyl Phenethyl Butyrate, Mentha
Piperita (Peppermint) Oil

In order to always offer our customers a reliable product experience, we strive to improve and update our products and formulations from time to time. Therefore, please always review the ingredient list on your product pack.

¹Formulated without Silicones, Petrolatum/Mineral Oils, PEGs ² No animal derived ingredients ³according to ISO 16128, including 57% water
*For some products we will even disclose fragrance components below 0,01%,
for technical reasons.

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UPCYCLED NATURAL INGREDIENT
VEGAN FORMULA
FORMULA
PETA APPROVED
MATERIAL IMPROVEMENT & REDUCTION
CO2 COMPENSATED PRODUCT

PERFORMANCE X SUSTAINABILITY

All about hair

PERFORMANCE X SUSTAINABILITY

DISCOVER More

Our formulations combine the power of science with upcycled natural ingredients. Upcycling is the reuse of precious natural resources that would go to waste otherwise—e.g., leftovers from food production. We take pride in repurposing them by creating something highly valuable & effective from them.Inspired by biochemistry, plant-based micro bio-actives are unlocked & are able to be distributed evenly on the hair surface and effectively penetrate deep into the hair structure. Our formulations with upcycled natural ingredients ensure the exceptional performance your hair requires and the commitment to sustainability our planet deserves.

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TRIFINITY TECHNOLOGY

3 STEPS. ENDLESS POSSIBILITIES.

DISCOVER More

KMS HAIR products are multi-compatible to meet your individual hair needs, no matter the type, texture, shape or style. They are designed to be mixed and matched in multiple combinations to complete your look exactly the way you want. KMS HAIR products are grouped into START. STYLE. FINISH. as they work best in a 3-step regimen where each step benefits the next.From straight to curly, bouncy to smooth and sleek, our formulations help you achieve whatever look you can imagine for yourself and beyond.

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